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Amazon Japan confirmed the dates on 24 September 2026. Early Access: 13 October (Tue) 00:00 – 15 October (Thu) 23:59 JST. Main Sale: 16 October (Fri) 00:00 – 19 October (Mon) 23:59 JST. The Points-Up Campaign is open for entry from 24 September 14:00 JST, and purchases count from 13 October 00:00.
Confirmed by Amazon for 6–7 October 2026. This is the US event. Do not assume Japan runs on the same days — in past years the two have not lined up.
⏱ Quick Answer
Missed Prime Day? The next big Amazon Japan sale is the Prime Appreciation Sale (プライム感謝祭) — confirmed for 16–19 October 2026, with an Early Access sale on 13–15 October, followed by Black Friday in late November. Below: what actually sold out, what to skip, and how to set deal alerts now so you don’t miss October.
📌 Prime Day 2026 has ended
The 2026 event ran from 10–13 July. The next one is expected around July 2027. Links in this guide now point to standard product pages.
Amazon Japan Prime Day 2026 is confirmed: Early Access July 7–9, Main Sale July 10 (Fri) 0:00 – July 13 (Mon) 23:59 JST. It is the biggest Amazon Japan sale of the summer with 3M+ items discounted. Here is exactly how foreigners living in (or visiting) Japan can make the most of it.
🗓 Update (8 October 2026): Prime Big Deal Days (US) ran October 6–7, 2026. Amazon Japan’s Prime Kanshasai is confirmed for 16–19 October 2026, with Early Access on 13–15 October. See our full October 2026 sale guide.
Prime members get fast, free delivery on millions of items, Prime Video and members-only deals. Eligible new members can try it free for 30 days.
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Step 1: Get Prime (Free Trial Counts)
Prime Day deals require a Prime membership — but the 30-day free trial qualifies. ¥600/month after trial, cancel anytime. Students pay half. If you only want the sale, start the trial now and set a cancellation reminder.
Step 2: Enter the Points-Up Campaign
Before buying anything, tap the “Points Up Campaign” entry button on the Prime Day page. Without entry you miss up to 10% extra points. It takes 5 seconds and stacks with sale prices.
What Actually Goes on Sale (Best Categories)
1. Amazon Devices (up to 50–60% off)
Echo speakers, Fire TV Stick, Kindle — the deepest discounts of the year. Fire TV Stick regularly drops under ¥3,000.
See Amazon Device Deals2. Anker Charging Gear (30–45% off)
Power banks, GaN chargers and cables. If you travel with gadgets, this is the cheapest week of the year to stock up.
See Anker Deals3. Earbuds & Headphones
Sony, Bose and Soundcore hit yearly lows. See our best earbuds guide to pick your model first, then buy it on sale.
See Audio Deals4. Japanese Home Goods & Summer Survival Gear
Portable fans, cooling towels, dehumidifiers — everything in our portable fans guide tends to be discounted right before peak summer.
See Cooling Deals3 Traps to Avoid
1. Fake “reference prices” — check price history with Keepa before assuming a deal. 2. Points cap — campaign points have an upper limit, so calculate on big-ticket items. 3. Waiting for the main sale — early-access prices are usually identical, and popular items sell out. Buy when you see it.
Shipping & Payment Tips for Foreigners
Amazon Japan accepts foreign credit cards and ships to hotels and Airbnb (add the property name in the address line). Konbini pickup is perfect if you move around. For more, see our Amazon Japan sale calendar.
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