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Washi tape was born almost by accident. Kamoi Kako Shi, a factory in Kurashiki, Okayama Prefecture, had spent decades making dull grey industrial masking tape for house painters. In 2006, three women asked to tour the factory and showed the staff how they had been using that drab tape to decorate their notebooks. They asked for one thing: more colours.
Two years later, in 2008, the mt brand launched. Today Japanese washi tape is a global phenomenon, and the Japanese word washi (traditional paper) is what the product is called across half the world.
This guide covers which Japanese brands are actually worth buying, what they really cost, how to spot quality, and what to pick for each use.
What Japanese washi tape actually is
It is an adhesive tape made from Japanese paper (washi), usually long-fibre. That gives it three properties no plastic tape has:
| Material | Long-fibre Japanese washi paper |
|---|---|
| Adhesive | Gentle — sticks and peels off without residue |
| Writable on top | Yes, with ballpoint, pencil or marker |
| Tears by hand | Yes, no scissors needed |
| Common widths | 15 mm (standard), 6 mm, 20 mm, 30 mm, up to 100 mm |
| Length per roll | 7 m or 10 m depending on brand |
| Price in Japan | From about ¥160 for a basic roll |
The gap between the real thing and cheap imitations shows immediately: knock-off paper is stiffer and tears raggedly, the adhesive either fails to hold or leaves glue behind, and printed colours look flat because the paper is too white.
How to choose: 5 criteria that matter
1. Width decides the use
15 mm is the standard and handles almost everything. 6 mm is for underlining and fine lines in planners. From 30 mm up you are in decorative territory: gift wrapping, covering boxes. The 50–100 mm range (the mt CASA series) is designed for walls and furniture.
2. Solid, printed, or die-cut
Solids get used most and never feel stale. Prints are pretty but you tire of them faster. Die-cut rolls contain pre-cut shapes you peel off one at a time — those are stickers in roll form, not tape.
3. Matte, glossy, or foil-stamped
Matte is the classic and takes ink best. Gold and silver foil finishes photograph beautifully but make writing difficult. Choose matte if it is going into a bullet journal.
4. Check whether you can write on it
Not all tapes take ink. Matte pure-washi ones do; glossy or laminated ones repel it. If you want tape for labelling around the house, look for the phrase 書けるタイプ (writable type) or just buy maste, which is designed for exactly that.
5. Watch out for direct sunlight
Washi tape is not built to last years in the sun. On windows and outdoors the colours fade within months and the adhesive hardens. On interior walls out of direct sun it holds fine and peels away without damaging paint.
Common buying mistakes
- Buying only prints — it is the solids that actually run out
- Buying unusual widths with no clear use in mind
- Assuming every tape takes ink (it does not)
- Using it outdoors or in direct sunlight
- Buying imitation sets from generic variety stores
- Forgetting many rolls are 7 m, not 10 m
The 6 Japanese washi tape brands worth buying
1. mt (Kamoi Kako Shi) — the absolute standard
If you only buy one brand, make it this one. mt invented the category in 2008 and remains the benchmark: the paper tears cleanly, the adhesive peels off without residue even months later, and the range of solid colours is simply unmatched.
The basic line (mt basic) starts around ¥160 for a 15 mm × 10 m roll. Artist and museum collaborations cost more, but for everyday use the solids are unbeatable. In Japan, look for mt lab stores and pop-up events — they carry exclusive colours.
| Maker | Kamoi Kako Shi (Kurashiki, Okayama) |
|---|---|
| Launched | 2008 |
| Typical width | 15 mm × 10 m |
| Price from | About ¥160 |
| Strength | Solid colour range and adhesive quality |
| Best for | Everything: planners, gifts, labels, décor |
Why mt wins
- The brand that created the category, with consistent quality
- Peels off cleanly even after months
- Tears neatly by hand
- Takes ballpoint and marker without smudging
- Enormous range of solid colours
- Easy to find inside and outside Japan
2. mt CASA — for walls and furniture
Same brand, but in 50, 100 and even 185 mm widths made for interiors. With mt CASA you can run a border along a wall, face an IKEA cabinet, or build a geometric headboard — then take it all down without damaging the paint when you move out.
It is the ideal fix for rented apartments in Japan, where contracts usually ban nail holes and painting. One caveat: on textured walls (many Japanese apato use embossed vinyl wallpaper) adhesion drops, so test a small patch first.
Why mt CASA wins
- Widths from 50 to 185 mm for large surfaces
- Removes without damaging paint or wallpaper
- Perfect for rented apartments
- Redesign a room for very little money
- Same reliable adhesive as the regular line
- Pairs with the fleece series for full murals
3. bande — rolls of die-cut stickers
bande is not really tape: it is a roll of pre-cut stickers you peel off one by one. Flowers, leaves, balloons, animals. Perfect for building bullet journal layouts without cutting anything.
It costs more than ordinary tape (around ¥440 a roll) but goes a long way because nothing is wasted. It is the ideal gift for someone who already owns plenty of washi tape.
Why bande wins
- Shapes are pre-cut, no scissors involved
- Lets you build layered illustrations
- Hugely popular for bullet journaling and scrapbooking
- Peels and repositions easily
- Designs that do not exist in tape form
- Excellent gift for a collector
4. BGM — foil stamping at a friendly price
BGM made its name with foil-stamped series (hakuoshi): gold, silver and holographic on washi paper. It is the brand to reach for when you want sparkle in a photo without spending much, with prices starting around ¥200.
Alongside tapes, BGM makes die-cut flake seals in the same finish. One downside: writing on foil is difficult, so treat it as decorative rather than functional tape.
Why BGM wins
- Gold and silver foil finishes that photograph well
- Low entry price from about ¥200
- Wide range of matching stickers
- Collections refresh constantly
- Ideal for cards and gift wrapping
- Strong value for money
5. Furukawa Shiko (古川紙工) — genuine Mino washi
This Gifu Prefecture company works with Mino washi, one of Japan’s most respected traditional papers. Its tapes feel softer and more matte than industrial ones, with unmistakably Japanese designs: seasonal motifs, wagashi sweets, retro stationery.
Expect around ¥350. If you want a souvenir that genuinely reads as Japanese rather than a generic pattern, this is the brand. Its matching notebooks and letter paper are excellent too.
Why Furukawa Shiko wins
- Mino washi paper with documented heritage
- Soft matte feel that is pleasant to write on
- Authentically Japanese designs, not generic
- Beautifully executed seasonal collections
- Matching stationery (letters, notebooks, cards)
- Outstanding as a souvenir from Japan
6. maste (MARK’S) — the functional, writable one
maste, from stationery house MARK’S, bets on usefulness: tapes made for labelling, dating, sealing food bags and organising the house. Many of its models are specifically engineered to take ballpoint ink without bleeding.
It runs around ¥400. This is the one I recommend when washi tape is not for decorating but for organising: freezer, moving boxes, cables, kitchen jars.
Why maste wins
- Designed to be written on with a pen
- Practical focus: labels, dates, organisation
- Muted colours you will not tire of
- Formats aimed at kitchens and moving house
- Peels off plastic and glass without residue
- Easy to find at Loft and Tokyu Hands
Quick comparison
| Brand | Price from | Strong at | Writable? | Best for |
|---|---|---|---|---|
| mt | ~¥160 | Solid colours | Yes | General use |
| mt CASA | Varies | 50–185 mm widths | Yes | Walls and furniture |
| bande | ~¥440 | Die-cut stickers | No | Bullet journaling |
| BGM | ~¥200 | Gold/silver foil | Difficult | Cards and gifts |
| Furukawa Shiko | ~¥350 | Mino washi | Yes | Souvenirs |
| maste | ~¥400 | Writable, functional | Yes | Home organisation |
Where to buy it in Japan (and what to pay)
| Shop | What you will find | Price |
|---|---|---|
| Daiso / Seria (¥100 shops) | Generic tapes, variable quality | ¥110 |
| Loft / Tokyu Hands | mt, maste, BGM, limited editions | ¥160–500 |
| Traditional stationers | Furukawa Shiko, local brands | ¥300–450 |
| mt stores (mt lab, pop-ups) | Exclusive colours and sets | Varies |
| Amazon Japan / Rakuten | Multi-packs and restocks | Varies |
A note on ¥100 shops: Seria in particular carries surprisingly decent tape at ¥110, which is great for testing patterns without commitment. But for the solids you will use every day, mt is worth the price difference.
20 uses beyond the bullet journal
Practical ways to use washi tape
- Label freezer containers with the date
- Mark the contents and the top side of moving boxes
- Tell identical cables and chargers apart
- Seal envelopes and gift bags
- Mark a page in a book without damaging it
- Temporarily repair a notebook spine
- Dress up a cheap mirror frame
- Customise a clear phone case
- Mark the watering level on plant pots
- Run a border along a wall (with mt CASA)
- Write names on cups at a party
- Cover the logo on a white appliance
- Trim the edge of an IKEA shelf
- Mark which light switch is which
- Label spice jars
- Wrap a gift with tape alone, no paper
- Make small bunting flags for a cake
- Record a child’s height on the wall
- Mark keys on a new keyboard
- Hide small scratches on light-coloured furniture
FAQ
Does washi tape damage walls when removed?
On sound paint and vinyl wallpaper, usually not. Still, test in an inconspicuous corner and wait 24 hours before covering a large area. On old or flaking paint it can lift pieces off.
How long does it stay stuck?
Indoors and out of direct sun, years. The problem is not that it falls off but that the colour fades. In direct sunlight the adhesive hardens and becomes hard to remove cleanly.
Can I use it on skin or food?
No, it is not designed for either. To label food, stick the tape on the outside of the container, never in direct contact with the food itself.
Is it worth buying outside Japan?
Yes — mt is distributed internationally. What you will not easily find abroad are the limited collections, Japanese museum collaborations and small brands like Furukawa Shiko. That is where Buyee or a trip pays off.
If I only buy one, which should it be?
A solid 15 mm mt in a neutral colour. It is the one you will use most and tire of least. Prints come later.
Bottom line
Japanese washi tape is one of those products where the gap between good and cheap shows on first use: how it tears, how it peels, how it takes ink. And even the good stuff costs under two dollars a roll.
Starting from scratch: two solid mt rolls, one maste for labelling, and one bande if scrapbooking appeals. That covers 90% of what people actually do with it. Everything after that is collecting — which is a different story entirely.
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