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In winter, Japanese drugstores fill a whole shelf with eye masks that warm up. People use them after a long day at a screen, on planes or before bed. They are also a popular, light souvenir (お土産).
Some masks are used once, some go in the microwave and some use USB, and most boxes are only in Japanese. This guide explains the types in simple English and shows 7 eye warmers sold in Japan, with their Japanese names and prices on 4 November 2026.
We did not test these products. The information comes from the makers’ official pages and manuals and from large shops’ online stores. There is no ranking; the order follows the type and price. If you also want to keep your hands warm, see our Japanese kairo hand warmer guide.
📌 What you will learn
In a hurry? Japanese shops sell many masks that warm the area around your eyes. A steam mask (蒸気) warms up when opened and needs no power. A microwave bean pad (あずき) is reusable. USB masks have heat levels and a timer. Prices start at about ¥990. These are for relaxing, not medical treatment.
- Types of eye warmers in Japan
- How to choose one and use it safely
- 3 eye warmers with no power cable
- 4 electric eye warmers (USB and rechargeable)
- Tax-free shopping, flights and gifts
- Frequently asked questions
- The short version
※ Prices include tax and were checked on 4 November 2026 at the online stores of クリエイトSD (Create SD), マツキヨココカラ (Matsukiyo) and ビックカメラ (Bic Camera), or on the maker’s official site. Prices change often. This is not medical advice.
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Types of eye warmers in Japan
There are three main types:
| Type | How it gets warm | Warm time (maker) | Uses |
|---|---|---|---|
| Disposable steam mask (蒸気でホット / 蒸気めぐる) | Warms up when you open the bag. Like a kairo, it uses air | About 20 minutes (Kao) | One time only |
| Microwave bean pad (あずき / azuki) | Heat it in a microwave for 30–40 seconds | Use for about 10 minutes (Kobayashi) | Up to 250 times |
| USB or rechargeable electric mask | A heater inside, with a battery or a USB cable | Auto-off after 15–20 minutes | Many times; charge it again |
※ Based on the makers’ product pages and manuals, checked 4 November 2026.
The best-known steam mask is Kao’s めぐりズム (MegRhythm). Its old name, 蒸気でホットアイマスク, changed to 蒸気めぐるアイマスク in August 2025.
✅ Japanese words on the box
- アイマスク = eye mask
- 蒸気 (jōki) = steam
- 目もと / 目元 = the area around the eyes
- 無香料 = unscented
- 〜の香り = … scent (for example ラベンダーの香り = lavender scent)
- 枚入 = pieces in the box (12枚入 = 12 pieces)
- くり返し使える = can be used again
- 電子レンジ = microwave; 充電式 = rechargeable
How to choose one and use it safely
- Travel or home? Steam masks need no power, so they suit planes, hotels and gifts. Bean pads need a microwave; electric masks need charging.
- Price per use. A steam mask costs about ¥117 per piece (12-piece box). The bean pad (about ¥1,000) works up to 250 times.
- Scent. Choose 無香料 if you do not like scent. Kao sells many scents.
- Bedtime. Kao says its steam mask can be worn while sleeping. Kobayashi and ELECOM say do not use theirs while sleeping. Follow the box.
Safety: what the makers say
⚠️ Cautions from the boxes and manuals
- Do not use it if you have an eye disease, wounds, swelling or eczema around the eyes (Kao, ATEX, ELECOM). After eye surgery, check the manual or ask your doctor
- Low-temperature burns (低温やけど) can happen if warmth stays on one spot for a long time (ATEX, ELECOM, Kobayashi). If you have diabetes or feel heat poorly, ask a doctor or pharmacist first
- Kobayashi: not for children or people who cannot take it off by themselves (ATEX: similar)
- Stop at once if it feels too hot, hurts or feels wrong
- Contact lenses: Kao asks lens users to see an eye doctor regularly and use lenses correctly. ATEX asks you to remove false eyelashes and eye makeup
- Never put a disposable steam mask in the microwave (Kao)
Kao and Kobayashi say their masks are not medical devices (医療機器ではありません). Use them to relax. If your eyes hurt, are red or you see badly, see an eye doctor (眼科 / ganka).
3 eye warmers with no power cable
These three need no battery or cable. Two are disposable steam masks, and one goes in the microwave.
1. めぐりズム 蒸気めぐるアイマスク 無香料 (Kao MegRhythm Steam Eye Mask, Unscented)
Japan’s classic steam eye mask. Open the bag, hook the loops over your ears and close your eyes. Kao says it gives warmth of about 40°C, “like a bath”, for about 20 minutes. In a cold room you may feel less warmth.
The 12-piece box comes in many scents: 無香料 (unscented), ラベンダー (lavender), 完熟ゆず (ripe yuzu), 森林浴 (forest), カモミール (chamomile), 金木犀 (osmanthus) and ひのき (hinoki cypress). There are also character boxes, such as たまごっち (Tamagotchi, new in August 2026). A 5-piece box is also sold.
Kao’s cautions: do not use it with other eye packs, wait a while after eye drops, do not press on your eyes, and do not reuse it. Keep the packets away from small children and power outlets.
| Japanese name | めぐりズム 蒸気めぐるアイマスク 無香料 12枚入 |
|---|---|
| Maker | 花王 (Kao) |
| Type | Disposable steam mask |
| Pieces | 12 (5-piece box also sold) |
| Warmth (maker) | About 40°C, about 20 minutes |
| Scents | 無香料, ラベンダー, 完熟ゆず, 森林浴, カモミール, 金木犀, ひのき |
| Price | ¥1,408 (Create SD online, 4 Nov 2026); ¥1,482 at Matsukiyo online |
| Best for | Planes, hotels, gifts; first-time users |
2. めぐりズム こめかみまで包みこむアイマスク (Kao MegRhythm Eye Mask That Covers the Temples)
This bigger Kao steam mask is sold only at マツキヨココカラ (Matsukiyo Cocokara) group stores. Kao says it is about 1.3 times larger than its earlier mask, so it reaches the temples (こめかみ). It also blocks more light. The warmth is the same: about 40°C for about 20 minutes.
There are two scents: ハーバルウッディ (herbal woody) and フローラルパウダリー (floral powdery). One box has 3 masks. The cautions are the same as the regular mask.
| Japanese name | めぐりズム こめかみまで包みこむアイマスク ハーバルウッディの香り |
|---|---|
| Maker | 花王 (Kao) |
| Type | Disposable steam mask, large size |
| Pieces | 3 |
| Warmth (maker) | About 40°C, about 20 minutes |
| Scents | ハーバルウッディ, フローラルパウダリー |
| Price | ¥990 (Matsukiyo online, 4 Nov 2026) |
| Best for | People who want a wider, darker mask; a small gift |
3. あずきのチカラ 目もと用 (Kobayashi Azuki no Chikara, for Eyes)
This pad is filled with azuki beans that give off natural steam after microwaving. You can use it up to 250 times (sometimes fewer). Put it on your closed eyes for about 10 minutes.
Heat it for 40 seconds at 500 W or 30 seconds at 600 W. Do not use more than 600 W or the auto mode, and stay near the microwave. If the word 「キケン」 (danger) shows on the pad, it is too hot; wait until the word disappears. Wait at least 4 hours before heating it again, or it can get very hot and may catch fire.
Kobayashi says: not for children or people who cannot take it off by themselves, and not when drunk or while sleeping.
| Japanese name | あずきのチカラ 目もと用 |
|---|---|
| Maker | 小林製薬 (Kobayashi Pharmaceutical) |
| Type | Microwave bean pad |
| Uses | Up to 250 times |
| Warmth (maker) | No temperature stated; use for about 10 minutes |
| Scents | No scent stated |
| Price | ¥1,020 (Create SD online, 4 Nov 2026); ¥1,023 at Matsukiyo; ¥860 at Bic Camera online |
| Best for | Residents with a microwave; low cost per use |
4 electric eye warmers (USB and rechargeable)
All four turn off by themselves after 15–20 minutes. Read the manual (取扱説明書) before use.
4. ルルド めめホット AX-HX130 (ATEX Lourdes Meme Hot)
A light (about 50 g) rechargeable mask from ATEX, a Japanese maker of relaxation goods. It has 3 heat levels (no °C stated) and a 20-minute auto-off timer. The washable cover is 100% silk. Colours: black and pink.
The manual says it is not for small children, people with some eye diseases (such as glaucoma), after eye surgery, with a pacemaker or with skin problems. Remove eye makeup first.
| Japanese name | ルルド めめホット AX-HX130 |
|---|---|
| Maker | アテックス (ATEX) |
| Type | Rechargeable electric mask (USB Type-C) |
| Heat | 3 levels (°C not stated); auto-off 20 min |
| Battery | About 120 min to charge; about 100 min of use |
| Price | ¥4,950 (ATEX official, 4 Nov 2026) |
| Best for | Daily use at home; a soft silk feel |
5. ルルド おやすみめめホット&EMS AX-BNL802 (ATEX Lourdes Oyasumi Meme Hot & EMS)
This ATEX mask has a heater (3 levels, about 20 minutes) and EMS (small electric pulses, about 3 minutes). It runs on a USB cable from a PC, a USB adapter or a mobile battery. The whole mask can be washed.
Because of the EMS, the manual says do not use it with a pacemaker or other medical electronic devices, with some eye diseases, after recent eye surgery, or with metal allergy. If you are pregnant, ask a doctor first. Children may use it only with an adult nearby.
| Japanese name | ルルド おやすみめめホット&EMS AX-BNL802 |
|---|---|
| Maker | アテックス (ATEX) |
| Type | USB-powered electric mask with EMS |
| Heat | 3 levels (°C not stated); auto-off about 20 min |
| Other | EMS, 3 levels; washable; about 100 g |
| Price | ¥8,800 (ATEX official, 4 Nov 2026) |
| Best for | People who want heat plus EMS at a desk |
6. ECLEAR コードレスホットアイマスク HCI-H02 (ELECOM ECLEAR Cordless Hot Eye Mask)
ELECOM is a large Japanese maker of computer goods. This cordless mask has two settings: about 40°C and about 45°C and turns off after 15 minutes. You cannot use it while it charges. The cover can be washed. Colours: mint green (GR) and grey (GY).
The manual says: not for children, do not use it at bedtime, never use the heater sheet without the cover, and do not keep it on one spot for long, because of low-temperature burns. If you have an eye disease or had eye surgery, ask a doctor first.
| Japanese name | ECLEAR コードレスホットアイマスク HCI-H02GR / HCI-H02GY |
|---|---|
| Maker | エレコム (ELECOM) |
| Type | Rechargeable electric mask (USB Type-C) |
| Heat | About 40°C / about 45°C; auto-off 15 min |
| Battery | About 2 hours to charge; about 45 min on high |
| Price | ¥8,965 (ELECOM official, 4 Nov 2026) |
| Best for | People who want a clear temperature setting |
7. ドクターエア 3Dアイマジック REM-04 (DOCTORAIR 3D Eye Magic)
A premium, goggle-style device. It gives warmth of about 40°C, air pressure from 7 airbags and vibration, and plays built-in relaxing sounds or your own music by Bluetooth. You can also use the heater only. It folds and weighs about 375 g.
The product page does not list cautions, so read the manual before use. Colours: black and white.
| Japanese name | ドクターエア 3Dアイマジック REM-04 |
|---|---|
| Maker | ドリームファクトリー (DOCTORAIR brand) |
| Type | Rechargeable device: heat, air pressure, vibration, sound |
| Heat | About 40°C; auto-off about 15 min |
| Battery | About 2 hours to charge; up to about 3 hours of use |
| Price | ¥18,700 (DOCTORAIR official, 4 Nov 2026; varies by shop) |
| Best for | A special gift; people who want more than heat |
All 7 at a glance
| Product | Type | Warmth (maker) | Uses | Price (4 Nov 2026) |
|---|---|---|---|---|
| めぐりズム 蒸気めぐるアイマスク 無香料 | Disposable steam | About 40°C, about 20 min | 12 pieces | ¥1,408 |
| めぐりズム こめかみまで包みこむアイマスク | Disposable steam, large | About 40°C, about 20 min | 3 pieces | ¥990 |
| あずきのチカラ 目もと用 | Microwave bean pad | Not stated; about 10 min | Up to 250 times | ¥1,020 |
| ルルド めめホット AX-HX130 | Rechargeable | 3 levels; 20 min | Reusable | ¥4,950 |
| ルルド おやすみめめホット&EMS AX-BNL802 | USB-powered + EMS | 3 levels; about 20 min | Reusable | ¥8,800 |
| ECLEAR コードレスホットアイマスク HCI-H02 | Rechargeable | About 40°C / 45°C; 15 min | Reusable | ¥8,965 |
| ドクターエア 3Dアイマジック REM-04 | Rechargeable, air pressure | About 40°C; about 15 min | Reusable | ¥18,700 |
※ Kao and Kobayashi prices from the Create SD online store; electric masks from the makers’ official sites. All include tax.
Tax-free shopping, flights and gifts
Can I buy eye masks tax-free?
Yes, but only if you spend enough. Since 1 November 2026, Japan uses a refund system. You pay the full price with tax in the shop. When you leave Japan, customs checks the goods, and then you get the tax back. Ask the shop how it pays the refund.
The minimum is ¥5,000 (before tax) per shop per day. Most steam masks cost about ¥1,000–1,500 a box, so you may need to buy several boxes or other items in the same shop on the same day.
✅ Tax-free checklist
- Spend at least ¥5,000 (before tax) in one shop on one day
- Bring your passport when you buy
- Do not use consumables in Japan. Items used in Japan are not eligible. If you used some, tell the customs officer
- Show your passport at the tax-free terminal within 90 days of purchase, before you check in your bags
- Keep every item on that receipt. If one item is missing, no item on that receipt is tax-free
Read more in our Japan tax-free shopping guide.
Taking them on a plane
MLIT (国土交通省) says a mobile battery (power bank) must go in your carry-on bag, not in checked baggage. For devices with a built-in battery, such as rechargeable eye masks, MLIT asks you to check with your airline, because airlines may have stricter rules.
As a gift
Steam masks are light and come in many scents and character designs. 無香料 is the safe choice for a gift. For more ideas, see our Japanese souvenir guide.
Frequently asked questions
How long does a Japanese steam eye mask stay warm?
Kao says about 40°C for about 20 minutes. It can feel less warm in a cold room. Each mask works only once.
Can I sleep with an eye warmer on?
It depends on the product. Kao says its disposable steam mask can be worn while sleeping. Kobayashi (あずきのチカラ) and ELECOM say do not use theirs while sleeping. Always follow the box or manual.
Can I use it with contact lenses?
Kao asks contact lens users, including colour lenses, to see an eye doctor regularly and use lenses correctly. Other makers give different advice, so read the box.
Can I put a steam mask in the microwave?
No. Kao says never microwave it. Only the bean pad type, such as あずきのチカラ, goes in the microwave (600 W or less).
Is a hot eye mask a medical treatment?
No. Kao and Kobayashi say these masks are not medical devices. They are for relaxing. If you have eye pain or an eye disease, see an eye doctor (眼科).
Can I buy them tax-free?
Yes, if you spend at least ¥5,000 (before tax) in one shop on one day. You pay tax first and get it back when you leave. Items used in Japan are not eligible.
The short version
For travel and gifts, a disposable steam mask is the easiest choice: めぐりズム 蒸気めぐるアイマスク (¥1,408 for 12) gives about 40°C for about 20 minutes, in many scents. For a bigger mask, Matsukiyo sells こめかみまで包みこむアイマスク (¥990 for 3). If you live in Japan and have a microwave, あずきのチカラ 目もと用 (¥1,020) can be used up to 250 times. Electric masks start at ¥4,950 (ルルド めめホット); ECLEAR (¥8,965) shows the temperature, and 3Dアイマジック (¥18,700) is the premium choice. Follow each maker’s cautions, stop if it feels too hot, and remember these are not medical treatment. For tax-free, spend ¥5,000 before tax in one shop, and do not use the items in Japan.
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